Meta brings Muse to iPad as its service integrations expand

The connections are the product

Muse can monitor email, meetings and bills, as well as help users book tables, order groceries, set goals and shop. Those tasks depend on connections to outside services, which users choose and authorize themselves.

Meta has added integrations with small-business tools Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, along with Meta ad accounts, Notion and Granola.

The company has also announced retail partners Best Buy, Gap, Sephora, Walmart and Wayfair. Muse can browse their websites and place orders for users, but some sites may mistake AI agents for bots and block them.

A trust problem without a standard

On Tuesday, Meta said it was working with industry partners on an open standard that would let personal AI agents identify themselves to businesses, helping companies distinguish useful agents from malicious bots.

I think the iPad launch is the less consequential part of this update. Adding services gives Muse more potential reach, but the shopping integrations expose a constraint that more connections alone cannot solve: businesses need a way to recognize an agent and decide whether to let it act. Meta’s proposed standard points to the gap between an assistant that can navigate the web and one that retailers will allow to complete a purchase.