From inspiration to appointment
A guide can explain terms such as balayage, a root color melt or an almond nail shape. To open one, users tap “Get the Guide” in the app.
Each plan includes details to discuss with a professional, an estimated appointment length, a price range and aftercare needs. Those might include how often to trim hair, refresh its color or touch up roots. Balayage, for example, can cost several hundred dollars.
The initial rollout covers pins about hairstyles, hair color, nail shapes and nail finishes.
A more useful kind of beauty search
The feature’s value is not that it makes a salon decision for the user. It gives someone who has saved an image a clearer way to explain the result they want, and a rough sense of the commitment before booking. That could make Pinterest more useful at the point where browsing turns into a real-world service.
I think the harder question is how reliable those estimates can be. The announcement describes a price range and expected duration, but gives no detail on how they are produced or how much they vary between professionals. Without that context, the guide may help users start a conversation, but it cannot tell them what their own appointment will actually cost.
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