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AI in business

Deployment, process change and economics: what happens to a company when AI stops being an experiment.

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Jotform's founder makes the case for AI-native startups

The founder of Jotform, who started the company two decades ago when AI still sounded like a technology from the future, has laid out five things he would do differently if he launched it today. His argument is not that founders should adopt AI tools faster. It is that the company itself — how work moves through it, who it hires, how fast it ships — should be assembled around human-AI…